How confident are you in your website?
Your website should be your business’ online calling card. It is a money-making machine by attracting an audience and keeping them engaged, eventually converting them into customers who can generate revenues. Sadly, this is not always the case and if your website isn’t performing the way it should, you may end up losing what you should be gaining from it in the first place – leads and money. It’s worth taking the time to understand and identify the factors that could be robbing your site of its value. We have prepared a list of these factors to give you an idea of what you should be looking for.
1. Not being mobile friendly
With the rise of cell phones and tablets, mobility is now more important than ever and it’s something that you should be taking advantage of. If your website outdated, and it is not accessible or optimized to properly display on mobile devices, you’re likely missing out on a bigger part of your audience than you realize and losing a valuable opportunity to convert customers.
2. Lack of a CTA (Call to Action)
It should be easy for your audience to connect with your brand. Never underestimate the power and convenience of a click when it comes to leading your customers to action through your website. Make it simple and straightforward for them to click through images and links that will take them closer to conversion.
3. Lengthy forms
Long contact forms run the risk of alienating your audience and losing their desire to connect with you. Aim to capture only the pertinent details like email address, name and contact number, so that you can personally respond to them with additional information. This will also give your service the personal touch that your customers will appreciate.
Don’t Miss Out!
Understanding that not executing these elements can cause you to miss out on valuable opportunities, you now have a clearer vision of how your website should effectively work. Your site should be working for you even when you aren’t by generating leads, creating growth opportunities in the process, and giving your audience a clear and professional representation of your business.
As with other aspects of your business, take the time to plan every facet of your website and make your goals clear by understanding its purpose and what you hope to get from it. Then, consider hiring a professional to build your well-planned site so that you can watch your leads and revenue growth.
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