t only takes consumers a few seconds to scan over a logo and process what they are seeing. So if you have an interesting and well-designed logo, it can be used as an awesome tool to draw someone’s attention to your company. If a consumer is simply scrolling through Twitter and a Tweet from your company pops up, even if the consumer disregards the text, they might see the logo and still be intrigued. A logo can give a consumer a quick idea of what your company is about, what it sells, and can portray a certain emotion to a consumer.
According to Crowdspring “It only takes consumers 10 seconds to form a first impression of a brand’s logo.” So in order to leave a positive impression and to generate intrigue, you will want your logo to be clear, potentially include an image or symbol, and you will want to use color to your advantage. In fact, a signature color can increase brand recognition by 80% (Crowdspring).
Which leads us to the next benefit a custom logo design can have on your brand’s identity:
A custom logo should be used as the face (or icon) of your company across all social platforms, on business cards, in emails, and so on. Simply put, it should be used in every marketing tool you utilize in order to create consistent recognition for consumers. According to Forbes, “Consistent brand presentation across all platforms can actually increase revenue by up to 23%.”
When consumers start to recognize a brand, they are much more likely to turn to that brand to make their purchases or to get information. A logo helps to increase the amount of times consumers come across your brand. So continue to put your logo out there. Statistically, it takes 5-7 impressions for a consumer to recognize a company logo (Crowdspring).
How might a custom logo design increase trust in your brand?
A logo shows consistency, and consistency across all of your platforms can lead to an increase in trust from your consumers. Moreover, good and well-created logo design portrays professionalism, which can lead to an increase in trust from consumers. What’s more, research finds that certain aspects of a logo design can actually portray to consumers that your brand can be trusted. For example, using certain colors in logos and in marketing in general can represent different emotions and ideas.
Specifically, 33% of the top 100 brands use the color blue in their logo (Crowdspring). Why? One of the reasons is that the color blue provides a sense of security to people. It is also associated with feelings of peace and calm. Peace, calm, and security are all feelings that lead to an increase in a consumer’s trust in a brand. https://smallbiztrends.com/2014/06/psychology-of-colors.html
So color choice can represent a great deal!
Overall, an awesome custom logo design can:
- Catch people’s attention and draw them in
- Give consumers some quick information about your company
- Build brand recognition
- Increase trust in your brand
- Help build loyalty from your consumers
And because a good custom logo design is so important to your brand identity, it’s something that you want to make sure you put a lot of thought into. If you have one chance to catch someone’s attention with your logo, you are going to want your logo to be well crafted and professional. You will also want it to tell a clear story. Your story.