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What is the purpose of your logo and why is it important to have one? A logo may just seem like a combination of text, colors or shapes to the average person, but it involves a lot of variables and psychology in order to create a proper logo that will attract an audience, generate leads, and eventually convert those leads to sales and creating loyal customers. With this in mind, as a business owner, the last thing you want is for your logo to send the wrong message and deter your audience. If you’re launching a startup it may [...]
How confident are you in your website? Your website should be your business’ online calling card. It is a money-making machine by attracting an audience and keeping them engaged, eventually converting them into customers who can generate revenues. Sadly, this is not always the case and if your website isn’t performing the way it should, you may end up losing what you should be gaining from it in the first place – leads and money. It’s worth taking the time to understand and identify the factors that could be robbing your site of its value. We have prepared a [...]
Branding is pivotal to success for any business. As you likely know, your brand should signify what your business stands for. As your business and services grow, your branding should be reflect that growth. Say you’ve already launched, but after some time you feel that some elements of your business no longer fall in line with what your business or has become. With this challenge in mind, it’s good to reassess your branding to ensure it is still cohesive and applicable. If it no longer fits with what you have grown into, it might be time for a rebrand. We’ve [...]