A logo may just seem like a combination of text, colors or shapes to the average person, but it involves a lot of variables and psychology in order to create a proper logo that will attract an audience, generate leads, and eventually convert those leads to sales and creating loyal customers.
With this in mind, as a business owner, the last thing you want is for your logo to send the wrong message and deter your audience. If you’re launching a startup it may be tempting to go the DIY route and create your logo since it might seem like it allows for more flexibility and personalization. However, it is good to keep in mind that you want a logo that connects with your general audience — and especially with your target market — and by relying on a DIY
logo you run the risk of ending up with a symbol that you personally connect with while ignoring your audience.
If you are determined to go the DIY logo route, it might be wise to read the factors below to help you manage your expectations on what NOT to expect out of it.